Dr Kenny Naidoo

Dr Kamalanathan (Kenny) Naidoo, the President of the Verulam Child Welfare Society, began his professional career as a high school mathematics teacher, teaching up to grade 12 at various schools across KwaZulu-Natal. Over time, he was promoted to the position of head of department for mathematics and eventually rose to become a principal and later, a superintendent of education. At the time of his retirement, he was overseeing 66 schools in the Pinetown district.

In terms of educational qualifications, Dr Naidoo’s journey is both extensive and impressive. He began with a teachers’ diploma before pursuing a BCom degree at the University of South Africa. He furthered his education by obtaining a Bachelor of Education (B.Ed.), and later, a specialised Bachelor of Education in Educational Management. Not stopping there, in 2000, he enrolled for an MBA at the University of Durban-Westville, which he successfully completed. Dr Naidoo then went on to achieve a PhD in Education. While serving as a Superintendent of Education, he also completed a senior management course at Level 13. At the age of 64, he was nominated by the department to undertake a course in forensic investigation, which he also completed. Dr Naidoo dedicated 45 years to education before retiring in September 2020, at the age of 65.

However, his contributions to society extend beyond education. While still working in education, in 2001, he was elected President of the Verulam Child Welfare Society. Reflecting on his purpose, Dr Naidoo explains that whether in education or welfare, his aim has always been to implement the policies of the organisation and give effect to its constitution. In his current role, he is focused on enforcing the Children’s Act (Act 38 of 2005) and, together with colleagues, maintaining tight financial controls within the organisation. This is critical as the society operates with a significant financial deficit, receiving a limited subsidy from the Department of Social Development.

Dr Naidoo recalls the moment he learned that the organisation’s subsidy would be cut by 22,000 Rand per month due to budgetary constraints. This increased their operational deficit to around 122,000 Rand per month. Despite the economic downturn and reduced donations, the society has managed to navigate these challenges through the influence and support of its members, who come from various professional backgrounds, including the business community.

PROACTIVE APPROACH
One of the society’s proudest accomplishments is the development and implementation of the “Platinum, Gold and Silver sponsorship” programme, which encourages companies to donate to the organisation by providing them with a Section 18A certificate for tax benefits. Dr Naidoo credits his colleague, Mr Pat Moodley, for initiating this programme. Through this initiative, and the Spring Ball (initiated by the Nankhoo Family), the society has secured several sponsors, partially covering their deficit. Dr Naidoo credits the success of the Verulam Child Welfare Society to its proactive approach and innovative projects designed during strategic planning sessions, which have enabled the organisation to sustain itself despite operating with a significant financial shortfall. He hopes that by sharing the organisation’s story, more businesses will recognise the opportunity to support NGOs like theirs, especially given the potential tax benefits and the vital role these organisations play in complementing government efforts.

Dr Naidoo shares that the best advice he has received on his journey is to avoid procrastination. “Procrastination is a thief of time,” he says, emphasising the importance of meeting deadlines and tackling tasks immediately. He believes in living each day as if it were his last and attributes his success to this philosophy. By prioritising prompt action, especially in tasks like writing letters to sponsors, Dr Naidoo ensures that the organisation stays ahead of the competition and maintains a proactive approach to fundraising.

When asked about his personal motivation, Dr Naidoo states that passion is key. In his words, “If you’re not passionate about what you’re doing, especially in the voluntary sector, you won’t be able to fulfil the objectives.” He notes that volunteerism in the community is declining and stresses the importance of being motivated by others.

Dr Naidoo draws strength from figures like Mr KN Rajoo, who served as President of the Verulam Child Welfare Society for 23 years and remained with the organisation for 50 years. Rajoo’s dedication and leadership have been invaluable, providing mentorship and guidance to Dr Naidoo and others on the board. Mr Rajoo was also the architect, of the popular Charity Fair, a concept that is used by most NGOs today. Dr Naidoo believes that experiential knowledge is far more valuable than theoretical knowledge and credits his success to the wisdom shared by senior colleagues like Mr Rajoo.

POSITIVE REINFORCEMENT
To keep his team motivated amidst these obstacles, Dr Naidoo emphasises the importance of positive reinforcement and emotional intelligence. He recognises that understanding body language and providing timely support to staff are crucial in maintaining a productive and content workforce. Additionally, the organisation is committed to fostering public awareness of children’s rights and conducts work- shops for educators to equip them with knowledge about the Children’s Act and related matters. These initiatives have proven beneficial in addressing and preventing child abuse and neglect in the community.

Looking ahead, Dr Naidoo envisions a future where networking plays a critical role in overcoming challenges faced by non-profit organisations. He sees potential in connecting with businesses and international organisations that might offer funding and support to child welfare initiatives. For instance, through networking, the Verulam Child Welfare Society recently learned of an opportunity with the “Million Dollar Club” and received a generous donation of 4,000 USD, which provided significant financial relief.

DEEP COMMITMENT
In conclusion, Dr Naidoo’s life and career are characterised by a deep commitment to service. Whether in education or child welfare, his dedication to implementing policies, promoting positive change, and sustaining organisations is unwavering. His motto, developed by the society, “Your care strengthens our care in child and family welfare,” encapsulates his approach to leadership and service, driven by passion, persistence, and a belief in the power of collective effort.