Jonathan Naidoo

Jonathan Naidoo is the chief executive officer at SmartXchange. His formative years took place in Port Shepstone on the south coast of KwaZulu- Natal. Thereafter, he attended university in Durban, where he studied to become an educator specialising in mathematics. This background provided fertile ground for Jonathan to springboard into other career opportunities.

“I’m a firm believer that education is your biggest liberator and a level of empowerment that nobody can take from you. As an educator you are multi skilled; you become an event organiser, a sports individual, a programme director, and public speaker among other roles,” commented Jonathan.

Furthermore, his pursuit of knowledge continued, and he went on to obtain qualifications in economics, geographic information systems (GIS), and in trade and investments.

Jonathan was also a politician, serving as deputy chair on two government entities: the Ugu District Council and the Port Shepstone Transitional Council.

In 1999, Jonathan was offered a job at the Durban Chamber of Commerce and Industry as head of economics, policy and advocacy. He served five years in that portfolio, until taking up the position as chief operating officer of Trade and Investment KwaZulu-Natal.

Thereafter he accepted an appointment by the Austrian company Toll Link to head the tolling portfolio, travelling frequently into sub-Saharan Africa and to Austria, reporting to the head office in Gratz. Consequently, said Jonathan, “It was a pleasure to come back home and to head SmartXchange in 2011.”

IMPACT POSITIVELY
He says, ‘I think my purpose in my current position is to offer an ‘ubuntu’ solution to startups, caring for and moulding them so that they grow and become sustainable. We’re contributing to economic growth and creating more jobs within communities.”

The other exciting part for Jonathan is working with innovative young people with much passion and drive who he can direct to develop amazing solutions.

“Working with these young bright individuals that want to impact positively on the quality of people’s lives spurs me on,” he remarked.

Speaking of his proudest moments, which Jonathan says are multifaceted, he turns first to 2016 when the then Minister of Science and Innovation, Dr Naledi Pandor, presented him with the innovation award for SmartXchange’s work.

Secondly, in 2019 SmartXchange was recognised, by a division of the United Nations, for a global Inter- national Telecommunication Union (ITU) award. “They presented SmartXchange with the award for building a world class ecosystem. The replication modelling looked at incubation based on the metro economy within Durban,” explained Jonathan.

Subsequently, SmartXchange has developed a small- town incubator in Port Shepstone, the KwaMashu Township Digital Hub and a Rural Incubation Hub in Bongweni, Kokstad. Their fifth project is on commercialising research material linked to universities.

EFFORTS OF A COLLECTIVE
Jonathan added that SmartXchange’s journey has been surrounded by top class support teams and amazing staff. “It is never an individual that wins an award, it’s the efforts of a collective and I’m proud to be just one part of that collective, ‘he reflected.

SmartXchange’s main asset is its human resources who need exceptional care, explained Jonathan. “It’s a proactive stance because we are a caring organisation. I’m hoping that level of care adds to their motivation.” He added that most of the team were interns that were groomed and have grown along their career paths.

Further, the primary means of keeping his team motivated is for Jonathan to lead by example. He explains, “There is no task that the CEO should not be allowed to do. When you do those simple things, the ripple effect goes along the entire staff and the institution as well.” In addition, he says that it is always great to recognise hard work, which is managed via performance appraisals and appropriate monetary compensation.

SERVING MANKIND
Reflecting on his main source of inspiration, Jonathan says that this comes from his family and from religious teachings about serving mankind and doing good. “If you’re guided by the principle of having a good intention that should motivate you endlessly to continue to reach greater levels of excellence. If you link that up with working with young people, you couldn’t get a better chemistry in terms of keeping going every day.”

Jonathan added, “If your purpose in life is unselfishly serving, then your job becomes extremely rewarding. My job is about serving startup companies that want to grow and I’m excited to be a part of programmes that sees impactful outcomes. If you have a selfless view, the rewards are gratifying.”

The biggest challenge that Jonathan has faced is when startup companies do not have a good ethical value system linked to corporate governance. “In some instances, these unfortunate situations leads to nasty processes where legal gets involved. When these individuals are forced to exit your programmes, they make negative utterances against the organisation that help them along their startup journey. SmartXchange has an open-door policy where one is free to engage with management to sort out any differences.” Fortunately, these cases number not more than five out of over 600 startups that SmartXchange has supported to date.

Looking to the future, Jonathan says that Smart- Xchange’s vision for the next five years and hopefully for all businesses throughout South Africa, is to focus on how to impact positively on the seventeen sustain- able development goals adopted and supported by all countries at the of the United Nations. “Being successful in business is not necessarily having an impressive bottom line in terms of excessive profits. Businesses need to leave legacy projects or statements in terms of what have they done, to leave this planet a better place for future generations.”

“My motto and encouragement to all startups is three faceted. Number one, work hard; number two, faith in God; and number three, a little bit of luck. With those three components, I think we’ve got the best formula for a success story,” concluded Jonathan.