Usha Jivan

Usha Jivan has been the managing director and sole shareholder of BEESCORE, a Broad- based Black Economic Empowerment (B-BBEE) verification agency, since 2015.

Together with three others, she was a co-founder of the company.

Whilst most of Usha’s schooling was in Durban, she very much wanted to experience a different environment and attended a convent at a hill station in India where her best friend studied. Consequently, she spent two of her high school years there, which she said was an amazing adventure.

Usha added that she had a great childhood, living in a closely knit joint household and she learnt much from her grandparents. Usha is a proud single mum to two children now aged 35 and 33. Her daughter is a counselling psychologist, and her son worked in the private equity space and is currently a venture capitalist across Africa.

While she was still in high school, Usha spent her school holidays working in stores similar to our current Edgars and Truworths at that time. However, her first official job was at a law firm in Durban, where she completed her articles of clerkship after which she practised as an attorney.

HUMAN RIGHTS
“After marrying, I worked as an attorney in Port Elizabeth. In the earlier days we assisted and represented a lot of people dealing with human rights issues. I spent two years doing that kind of work, going into the prisons and to court, which was a wonderful experience.”

The importance of human rights has been a consistent theme in Usha’s professional life. She has always been passionate about ensuring that oppressed/minority groups were granted equal rights, and that family laws that empower women and children were upheld.

In 1994, she was offered a lecturing position at the University of Durban-Westville where she lectured on various subjects, including criminal law, civil procedure, and family law.

USHA JIVAN
Usha gave up her lecturing post to start BEESCORE in 2007. The company audits the BEE credentials of businesses and issues BEE certificates. “BEE is a subject that I became very passionate about once the whole concept was introduced to me,” she commented.

Speaking of the advice she has received since the business started, Usha says this has been very varied. However, one of her mentors has been Murray Chabant, who was very ‘clued up’ on BEE then, and he assisted her to grow in the business.

The other person of note is her ex-principal with whom she served her articles of clerkship. “This is a woman who today is about 87 years old. She still works; she continues going to her office every day. She is someone who has demonstrated power and resilience, which I admired. She was my go-to person, and she still inspires me. To this day, we still chat and meet for an occasional coffee.”

A LEARNING EXPERIENCE
The biggest challenge Usha experienced was when BEESCORE started operations, BEE legislation had just been promulgated. As the concept was new, it was a learning experience for everyone. The new regulations had no set standards with which to approach them, which was an obstacle and meant that Usha had to constantly upskill herself.

A further challenge was that BEE verification was a grudge purchase for clients who were resistant to change. Usha’s role was to explain to clients the importance of this process as well as the potential impact on South Africa’s economic transformation.

Shifting focus from being an academic and a lawyer, to adapt to a business mindset is a process that Usha has enjoyed. Being in business for the first time, at the company’s inception and contributing to building a successful business, has been a learning experience that has been extremely exciting for her.

As BEESCORE was one of the earlier agencies to be accredited, Usha presented on many BEE seminars to educate business owners, both in Johannesburg and in Durban, which she counts among her achievements. More recently she has presented on BEE webinars for the South African Chamber of Commerce United Kingdom.

Since 2015, Usha has been personally involved in all areas of the business. Commenting on her current role she explains: "Every year is different. My purpose now is to work ON my business as opposed to IN my business to grow the business further and to get more clients, while retaining the existing ones.”

She would like to move the business from being an exempt micro enterprise to become a qualifying small enterprise.

SPIRIT OF HUMANITY
In addition, Usha’s goal is to elevate and grow her team so that when she is ready to retire or to slow down, they can take over. Her team members are fully equipped to do so and two employees – who have managerial roles – have been with her for over ten years.

“We’re a small team of seven females and one wonderful gentleman who work together very well. We are all committed to playing our part and achieving the company’s mission. Our inspiration comes from weekly meetings. We talk about not only our work, but about ourselves because it’s especially important to inspire your team. We also celebrate our successes.”

Usha explains that she likes to live by the spirit of humanity, what we in South Africa call the principle of Ubuntu.

Her motto is to be authentic, to live her authentic self, to be honest, and to have a work-life balance. First and foremost, says Usha, investing in herself, physically and spiritually, is important. “I take care of my mind and my body, and my health. I am learning to practice yoga and meditation. I enjoy my brisk walking and running a few times a week.”

“Also, I think it’s important to make time for the people I love and the people I want be with, and the closest to me are my son and daughter, as well as my team.”