Meet Marlene, a pioneering force in South African business coaching and the country’s first female ActionCOACH franchisee. With over 12,000 hours dedicated to guiding business owners toward growth and resilience, Marlene has honed her expertise to become a specialist in empowering owner managed businesses to achieve sustainable success.

Marlene’s journey from a corporate background to an internationally certified business coach embodies her commitment to making dreams achievable. Her approach is rooted in ownership, accountability, and strategic action, helping clients embrace the mindset that fuels business transformation.

“As a business owner myself, I understand that success is about more than financial gains. it’s about creating a business that enhances quality of life,” Marlene explains. “I guide my clients to define their version of success, whether it’s gaining more time, scaling up, or preparing the business for sale, using actionable tools that produce tangible results.”

Delivering Tangible Results and Accountability
In her role as a business coach, Marlene’s focus is on measurable outcomes. Backed by decades of experience and proven methodologies, she works with clients like a dedicated sports coach, pushing them to unlock their full potential, stay accountable, and achieve consistent progress. Her services go beyond friendly advice; they’re rooted in tested systems designed for meaningful change.

Through ActionCOACH, Marlene’s clients embark on a journey that prioritises not only financial growth but a balanced, rewarding business life. Guided by ActionCOACH’s ‘14 Points of Culture,’ she and her team commit to leaving a positive impact with each client interaction.

A Philosophy of “Co-opetition”
Marlene’s philosophy is one of “co-opetition”, challenging conventional competition by fostering collaboration and mutual growth. “There’s ample opportunity for everyone; the goal is to pursue the right opportunities for each unique business,” she emphasises.

Empowering through Edutainment
With Marlene, coaching is an engaging, educational experience. Blending strategic knowledge with the excitement of learning, she utilises the latest techniques, from workshops to digital tools, to make each session impactful. Her commitment is to provide maximum ROI for her clients, helping them grow as leaders and achieve the results they deserve.

For Marlene, each client embodies a shared commitment to growth, learning, and collaboration. With ActionCOACH, she’s not just transforming businesses; she’s inspiring a shift in what it means to lead a successful business, crafting stories of growth, resilience, and fulfilment.

Join the Movement!
If you’re ready to take your business seriously, join Marlene and ActionCOACH in creating a path to growth, purpose, and the next exciting chapter in your entrepreneurial journey.