The Beekman Group’s remarkable success story is rooted not only in strategic business ventures and market adaptability but also in the powerful legacy of the Beekman name itself. From its founding in the 1970s, the company’s identity has been intrinsically linked to its founders, John and the late Bram Beekman, who envisioned a business that would be synonymous with quality, trust, and innovation.
The Beekman name carries with it a history of integrity and excellence, and it was this very foundation that the company would use to build a brand that has endured through decades of change. The decision to align the company’s identity so closely with the Beekman name was a strategic move that allowed the brand to develop a strong, recognisable presence in an industry where trust and reputation are paramount. This personal, family-based connection to the brand set Beekman apart in a crowded marketplace, and it became a hallmark of the company’s business philosophy: making extraordinary holiday THE standard.
One of the key factors in building the Beekman brand identity was its commitment to innovation. By introducing new concepts, such as The Holiday Club in 1993, and pioneering the flexible Points System, the Beekman Group demonstrated a forward-thinking approach that not only revolutionised the vacation ownership sector but also enhanced the overall Beekman brand appeal. The Beekman name became associated with ingenuity, a promise that the company would always be looking for better, more efficient ways to serve its customers.
As Beekman expanded into new markets, spanning resorts, property development, and even new international territories, the name was carefully leveraged to represent both the high standards set by the founders and the company’s evolving vision for the future. Beekman Managed Portfolio, Beekman Lifestyle Portfolio, Beekman Holidays, as well as each Beekman development, whether a legacy luxury resort or a new holiday property, has carried the brand’s promise of quality proudly, signalling to customers that they are always investing their family time and resources in a company with a rich history of success and an unwavering commitment to each, individual consumer.
Today, as Beekman continues to diversify and grow, the name remains an essential part of the company’s identity. From its pioneering efforts in vacation and Sectional Title ownership to its established leadership in property development, the Beekman brand is a reflection of the legacy of its founders and their steadfast commitment to creating long-term value. By continuously building on the values first honoured by John and Bram Beekman, this colossal South Coast family business has sustained a lasting brand identity that resonates across generations.
Today, as Beekman moves into the future, the pillars of its success remain as strong as ever, a symbol of stability, innovation, and the vision of its founders, continued through the love and dedication of the next generation of Beekman directors. The Beekman Group stands as a testament to the power of a brand built on trust and long-term reliability.
Junia Stainbank
Communication Specialist
Private Bag 702 | Port Shepstone, 4240
Tel +27 39 688 5385