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Writer's pictureAnge Alderton

Ana Roberts: From Corporate HR to Real Estate Innovator and Role Model

Ana Roberts owns and manages two real estate companies under the Just Property brand in Upper Highway and Umhlanga, specializing in property rentals and sales. She distinguishes her business with innovative marketing strategies, offering unique show houses and exceptional property marketing. Ana’s company provides two rental services: tenant procurement and full property management.


Ana’s inspiring journey from Mozambique to becoming a real estate owner is driven by her ambition for success. Initially aiming to become an accountant, she shifted her focus to industrial psychology and marketing, which led to a 27-year career in corporate HR. At 54, Ana sought greater balance in her life and entered the real estate industry in January 2020. She quickly qualified as a principal by 2022, demonstrating her fast-paced approach.


Her leadership has transformed her team, enabling employees to achieve remarkable success despite having no prior experience in real estate. Ana’s business is built on three core values: integrity, innovation, and excellence. She emphasizes the importance of doing the right thing, continuous improvement, and striving for brilliance.


Despite her achievements, Ana's greatest challenge is her own ambition. She dreams of self-sufficiency and being a role model for her children. She advises young women to focus on their goals, invest time and effort, uphold a strong work ethic, and never compromise their values. While she finds fulfilment in her business success, Ana is also looking to spend more personal time with her family, intending to establish a more robust management structure within her businesses.




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