Farah Goolam plays a crucial role at Invest Durban, focusing on attracting sustainable investments to benefit Durban's residents and supporting the city's 2030 vision. Proud of her Persian princess namesake, Farah balances her professional achievements with being a devoted wife and mother.
Her career began with an internship at the municipality, where she learned to navigate political environments and honed her skills. At Invest Durban, she emphasizes visibility and communication, participating in international initiatives to enhance Durban's business landscape. Farah values collaboration, believing it essential for achieving greater outcomes. Despite challenges, she remains optimistic about Durban's potential, aiming to build civic pride and encourage collective responsibility.
Inspired by those around her and South Africa's history, she stresses the importance of self-care and maintaining balance through simple pleasures. Farah advises young women to focus on their goals, warning against self-doubt and emphasizing discipline, drive, and accountability. Her journey continues with the motto, "Close your circle," finishing what she starts with pride and integrity.
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