FROM INNOVATION TO LEADERSHIP IN EMERGENCY RESPONSE

Founded in 2016, Mobi Ventures revolutionised the emergency response industry with the launch of Mobi-Claw911, a cutting-edge ‘taxi e-hailing’ service for rapid, coordinated emergency assistance. This innovation quickly gained traction, becoming the leading solution for individuals facing medical, security, and fire-related emergencies.

The company’s commitment to going beyond the standard panic app by integrating it with a state-of-the-art control room and a robust boots-on-theground operation, which has saved countless lives over the past nine years.

The success of Mobi-Claw911 paved the way for Mobi Ventures to evolve into a comprehensive emergency solutions provider. Recognising the increasing demand for integrated security and medical response services, the company expanded its offerings to include vehicle tracking and recovery, AI-powered CCTV surveillance, ambulance management plans, and armed response services. Today, Mobi Ventures stands as a one-stop emergency response powerhouse, providing tailored solutions for individuals, families, businesses, and entire communities.

At the heart of its operations is a dedicated team of experts, including former police officers, military personnel, and experienced medical professionals. This wealth of real-world experience ensures that every emergency is managed with precision, and an unwavering commitment to safeguarding lives and assets. Mobi Ventures collaborates with private and state crime-fighting units, medical professionals, fire services, and community organisations, reinforcing its position as an industry leader in emergency response.

The Visionaries

Mike Myers, the chief executive officer, is the visionary behind Mobi-Claw911. As a former police officer and past chairman of the Westville Community Policing Forum (CPF), he identified a crucial gap in emergency response; people often lacked the right contact information during critical moments. Determined to address this challenge, Mike dedicated over four years to developing Mobi-Claw911 before its launch. His vision led to the establishment of Mobi Ventures as a fully integrated emergency solutions provider.

Paul Stone, the chief operations officer, played a pivotal role in the crime-reduction efforts of Westville through his operational leadership in the CPF from 2014 to 2018. His expertise in security operations and communitydriven safety initiatives was instrumental in shaping Mobi-Claw911’s operational framework. Today, Paul oversees the corporate and operational structures of Mobi Ventures, ensuring seamless execution and continued innovation.

Wynand Laatz, the operations director is a fourth-generation ex-policeman with a decade of operational experience. His role as the head of incident management ensures that Mobi Ventures maintains strong connections with on-the-ground personnel. Having worked in emergency medical services, Wynand brings invaluable medical expertise to the team, enhancing the company’s ability to manage lifethreatening situations effectively.

With over ten years of experience in the emergency response industry, Teresa Davie leads the sales division at Mobi Ventures. Her background in administration, sales, and EMS coordination, combined with her exceptional people skills, makes her an invaluable asset in expanding the company’s reach.

Comprehensive Emergency Solutions

Mobi-Claw911 remains the flagship service, providing nationwide emergency response through an intuitive smartphone app and a dedicated remote panic device. The system instantly identifies the user’s location, allowing professional operators to dispatch the appropriate emergency responders within seconds.

To complement its emergency response services, Mobi Ventures introduced Mobi-AmboPLAN, a partnership with ER24 designed to eliminate delays in ambulance dispatch. This service ensures rapid medical intervention, even for individuals without medical aid, covering on-scene stabilisation and emergency transportation to hospital for lifeand limb-threatening injuries.

Mobi-Trak911 extends Mobi Ventures’ protective capabilities to vehicle tracking and recovery. This VSS-certified service is recognised by major insurance companies and offers affordable, tailored solutions for individuals and fleet operators.

For advanced security needs, Mobi-Detect911 provides AIpowered CCTV monitoring. This state-of-the-art surveillance solution features real-time license plate recognition, intrusion alerts, human and vehicle detection, fire hazard identification, unattended baggage detection, and posture threat analysis.

Mobi-Response911 is a specialised armed response service operating in Westville and Cowies Hill. This division offers 24/7 alarm monitoring, incident management, neighbourhood watch integration, and crime prevention operations. Additional services include estate security, retail and commercial property guarding, and event security.

Industry Achievements

Mobi Ventures has consistently pushed the boundaries of innovation in emergency response. Since launching in 2016, the company has achieved several milestones:

■ Developed and implemented its own Incident Management System in 2017

■ Partnered with ER24 in 2018 to introduce the MobiAmboPLAN

■ Opened its first state-of-theart control room in 2021, laying the foundation for further service diversification

■ Expanded its offerings by launching Mobi-Trak911 in 2022, Mobi-Detect911 in 2023, and Mobi-Response911 in 2024

■ Introduced Mobi-Claw911 Rescue Support Services in 2024, a volunteer rescue support team assisting with disaster management

Diverse Client Base

Mobi Ventures caters to a broad demographic, ensuring safety and security for individuals, families, businesses, and entire communities.

The primary users of MobiClaw911 are women aged 35 to 55, individuals over 55, and families seeking comprehensive protection. Additionally, the service is experiencing growth in the corporate market, particularly among executive management and representatives.

Mobi-AmboPLAN is popular among family members of Mobi-Claw911 clients, domestic workers, schools, and businesses providing emergency medical coverage for employees.

Mobi-Trak911 serves individual car owners, particularly existing Mobi-Claw911 clients, as well as small company fleets.

Mobi-Detect911 is utilised by individual businesses, business community precinct projects, schools, and larger security initiatives.

Mobi-Response911, currently operating in Westville and Cowies Hill, serves residential properties, business premises, gated estates, retail outlets, commercial properties, and event organisers requiring security solutions.

Future Vision

Mobi Ventures is focused on growing its national presence, particularly with Mobi-Claw911, Mobi-Trak911, and MobiAmboPLAN. The company sees significant growth potential in the corporate market and aims to drive adoption among businesses and schools.

Locally, Mobi-Response911 is set to grow beyond Westville and Cowies Hill into neighbouring areas. The guarding division is expected to expand into Pinetown, particularly in retail and commercial sectors. Additionally, Mobi Ventures is exploring the possibility of acquiring smaller businesses within its operational space, as well as franchising or licensing specific brands in other regions of South Africa.

Mobi Ventures aims to continue to redefine the landscape of emergency assistance, ensuring South Africans receive immediate professional support when they need it most.

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T: +27 (0)31 109 1888 E: care@mobiventures.co.za W: www.mobiventures.co.za

Mike Myers, chief executive officer, Mobi Ventures