Top Business, a content marketing company that’s been a driving force in the industry since 1999, has truly made its mark over the past 25 years. The company has continually evolved to stay at the top, solidifying its role as a dynamic leader in the marketing world. Specialising in crafting and distributing tailored content, KZN Top Business helps brands enhance their visibility, build stronger connections, and improve client retention with impactful marketing campaigns. At the heart of everything KZN Top Business does is the KwaZulu-Natal Top Business Portfolio, the company’s flagship offering.
This initiative has continued to thrive and expand, thanks to a mix of strategic moves, including a:
■ Multimedia website that ranks high on search engines, ensuring top visibility for businesses.
■ Detailed A5 handbook, loaded with valuable insights, available in both print and eBook format.
■ Robust social media presence that boosts brand interaction and audience engagement.
■ Growing library of engaging, informative, and entertaining videos.
The KZN Business Sense publication stands out in the market, offering a unique blend of communication tools to promote businesses. It combines print, online presence, social media, and targeted email campaigns to ensure businesses get maximum exposure. The bi-monthly printed tabloid is widely distributed at key spots like King Shaka International Airport and business chambers, while the electronic copy reaches a huge audience of 80,000 businesspeople. Articles are also shared on social media, keeping the content alive and visible. One of KZN Top Business’s key offerings is its pressroom services. Clients’ articles and news are featured across a range of platforms, from websites to social media pages, ensuring long-lasting visibility thanks to SEO optimisation and republishing across networks like Facebook, Instagram, and LinkedIn.
For exclusive benefits, platinum members get perks like a three-month complimentary gold membership to the IBV Privé Private Wealth Club, offering access to a world of services and networking opportunities. More exciting, exclusive offerings are in the pipeline. Looking forward, 2025 brings exciting plans, including the launch of the Top Business Family Portfolio, which will celebrate the success of family[1]run businesses in KwaZulu[1]Natal. Family businesses make up around 84% of South Africa’s businesses, and the new publication will shine a spotlight on their invaluable contributions. Businesses like Supertech Group, LHL Engineering, Beekman Group, Hirsch’s, and Royal Tyres are just a few shining examples.
There’s also an exciting calendar of events for 2025. The KZN Top Business Awards, a major highlight in the local business scene, will be held in July, with entries opening in March. The KZN Top Business Women initiative, which recognises the achievements of women in business, will culminate in a prestigious gala dinner in November. Plus, KZN Top Business continues to host webinars and conferences, creating platforms for knowledge-sharing and industry insights.
CEO Grant Adlam sums it up best: “Innovation, excellence, and collaboration are at the core of everything we do at KZN Top Business. We are committed to helping businesses grow their visibility and strengthen connections within the local and broader business communities. The future is bright, and we’re excited for what’s ahead.” KZN Top Business’s commitment to innovation and growth ensures its continued impact on the local business landscape, helping companies thrive now and in the years to come. < For more information visit www.kzntopbusiness.com or contact Grant Adlam on 0832629529 or adlam@icon.co.za Or Angela Alderton on 066 206 5654 or ange@kznleaders.co.za KWAZULU-NATAL
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