In this episode, the focus is on helping businesses attract more customers, especially if they're still growing or changing their products or services. If your business isn’t bringing in enough recurring income, it’s important to pick just one product or service to start with. Think of it like fishing: you need to use the right bait to catch the right fish.
First, identify your target market, which is the specific group of customers you want to reach. Then, brainstorm where you can find them. This could be networking events, local associations, or even asking friends for referrals.
For today, your task is to write down either your product/service or your target market and list places where you can connect with potential customers. Future episodes will dive deeper into these marketing strategies.
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