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Writer's pictureAnge Alderton

Michelle Bradfield: A Journey of Entrepreneurial Success Through Experience and Determination

Michelle Bradfield is a seasoned entrepreneur with two thriving businesses under her belt. “I started Design Origin, a computer graphic design business, back in 1999,” she explains. “I’ve been on my own from the beginning, and it’s been quite a journey.” Her other business, Eventtiming, began in 2009, where she serves as a director. “We handle online entries, registration, and race timing. It’s a busy, hands- on venture that keeps me occupied seven days a week.”


Growing up on the Bluff in Durban, Michelle attended Grosvenor Girls’ High School, completing her matriculation in 1982. “I like to say I’m QBE — Qualified by Experience,” she shares. “I don’t have a formal education, but I don’t believe you need one if you’re determined and willing to persevere. A degree isn’t the be-all and end-all.” Her entry into graphic design came by chance, as she recalls: “I was working in the office of a company called Proforms, handling business forms and stationery. When I first started, it was all darkrooms and typesetting, but then I saw someone using a computer to do graphic design. I thought, ‘I could do this’.”






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