Noeleen Naidoo, principal and owner of Ingwe Property Group, has forged a career marked by dedication and a strong commitment to people. Over 25 years, her vision has propelled the company, with its main office in Pinetown and branches in Winston Park and Umhlanga, to thrive and adapt within a changing industry. Despite early life challenges, including marriage and motherhood, Noeleen finds fulfillment in achieving her goals and helping others realize theirs. Her unexpected entry into real estate, after working in hospitality and finance, allowed her to pursue her passion for people.
Starting with affordable housing, her business now caters to a diverse clientele, providing exceptional service to first-time buyers and high-end investors alike. Noeleen has mastered various aspects of real estate, transitioning from paper-based systems to the digital era. Her recent entrepreneurship course at GIBS and studies in life coaching and NLP reflect her commitment to growth and mentorship. Inspired by her family, especially her late mother and grandfather, Noeleen values perseverance and resilience, believing that one's journey defines their success.
She embraces change, viewing industry formalization and qualifications like NQF4 positively, as they ensure well-trained agents. Noeleen prioritizes mentorship and training at Ingwe Property Group, fostering lifelong learning among her agents. Her leadership style is relational, promoting open communication and support within her team. Understanding the challenges of business, Noeleen sees them as opportunities for growth, maintaining resilience through tough times like the 2008 financial crisis.
Beyond business, Noeleen is committed to making a difference in her community, emphasizing the impact of homeownership and community work. Her proactive leadership during crises underscores her belief in action. With franchising on the horizon and a licensed training academy offering real estate qualifications, Noeleen aims to attract young talent and diversify the industry. Despite her commitments, she maintains her energy and enthusiasm through faith and fitness, rising early for her workout routine.
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