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Writer's pictureWendy

The Key to Business Success: Understanding Delivery Mastery and Choosing Between Lifestyle and Asset-Based Business Models

Updated: Aug 8

Marlene discusses an important concept in running a business called "delivery mastery," which focuses on how to properly deliver products or services. She asks readers to consider if their business is a "lifestyle business" or an "asset-based business."


A lifestyle business relies heavily on the owner for income, meaning if the owner can't work, the business may struggle. This type is often simpler to manage but can be financially risky. 

In contrast, an asset-based business operates independently of the owner. This allows the owner to work less or eventually sell the business. To build an asset-based business, it’s crucial to have a strong team and effective systems in place.


Marlene encourages readers to assess their business type and offers support through webinars or personal calls to help them plan for future success.



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