Virosha Pillay, director of Avvo Labels, narrates her journey into the printing and manufacturing industry. Avvo Labels, with a 40-year legacy, specializes in self-adhesive labels, garment labels, shrink sleeves, and base wraps. Despite being born into a "printing dynasty," Virosha initially pursued a career in science, earning a BSc in biochemistry and microbiology, and working as a chemical analyst before transitioning into pharmaceutical sales and marketing. Her passion for business led her back to the family business, where she focuses on growth and innovation. Virosha emphasizes the importance of family dynamics in business and values the supportive environment at Avvo Labels, which allows for open expression of ideas.
Virosha aims to elevate Avvo Labels by embracing sustainable printing and innovative technologies. She introduced digital and LED printing, reducing the company's carbon footprint and enhancing efficiency. Virosha is enthusiastic about the evolving print industry and collaborates with suppliers on sustainable materials.
She offers advice to aspiring business leaders, particularly young women, highlighting the need for perseverance and the value of fresh perspectives. Virosha strives for success across all aspects of her life, balancing work and personal commitments with the support of friends and family. Her journey from science to the family business showcases her adaptability and commitment to leading Avvo Labels with a focus on sustainability and innovation.
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