Many people query why they should go through the process of entering business awards. Why should they put in the time and the effort to complete an entry form for their business?
We’ve compiled a list of some of the reasons why we think you should join the many individuals, companies, and other organisations that have been recognised for their successes over the years.
Marketing
Just being nominated for an award gives you the opportunity to use this for publicity purposes. Greater brand awareness is created through the highly valuable publicity before the awards event, through print, email, and social media, as well as on the night of the awards event and afterwards.
Stronger Market Position
An award nomination can act as a third-party endorsement for your business. Making the shortlist of finalists serves to strengthen your position against your competitors. A win can give you a real stamp of authority and recognition within your industry sector as well as provide opportunities for business growth.
Increased Credibility
Successful businesses like to work with other successful businesses. Being nominated for awards is a strong indicator of trustworthiness. Business awards provide a good opportunity to put your business in front of the influential people who may be key players or stakeholders within your industry, sector, or region.
More Customers
Awards help build brand loyalty as customers are keen to support businesses who are perceived to be doing well. Entering business awards demonstrates to your customers that your business is at the top of its game, reinforcing their reasons for using you in the first place. Businesses that regularly enter awards report increased sales and income against businesses who don’t enter awards.
Employees
Awards are a brilliant means of recognising the hard work of your employees and help boost staff morale. Knowing they have contributed to being recognised as a successful business is a great motivator to continue to perform for your company and gives employees a focus for their purpose at work.
Attract talent
Who doesn’t want to work for a successful company? Being nominated for an award increases your hiring status among potential new employees.
Benchmarking
The application process can force you to look at your business from a different perspective and identify your achievements over the years. By sharing stories and being open about your successes you create a bench market for other businesses to up their games.
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